Beltways
Marketing Strategy
Marketing Strategy
Marketing Strategy
Year
'24
Client
Beltways
Service
Marketing
Year
'24
Client
Beltways
Service
Marketing
Year
'24
Client
Beltways
Service
Marketing
Developed a marketing, growth, and go-to-market strategy for Beltways, aligning brand direction with audience insights and scalable communication frameworks in preperation of their pilot launch at Cincinnati/Northern Kentucky International Airport ("CVG") Airport in 2024.
Developed a marketing, growth, and go-to-market strategy for Beltways, aligning brand direction with audience insights and scalable communication frameworks in preperation of their pilot launch at Cincinnati/Northern Kentucky International Airport ("CVG") Airport in 2024.
Developed a marketing, growth, and go-to-market strategy for Beltways, aligning brand direction with audience insights and scalable communication frameworks in preperation of their pilot launch at Cincinnati/Northern Kentucky International Airport ("CVG") Airport in 2024.
Social Media Strategy
Developed tailored content strategy to showcase the accelerated walkways 3 month prior to the pilot.
Created various organic social media posts for during and after the pilot launch on LinkedIn, Facebook, and Twitter.
Performed A/B tests on social media targeted LinkedIn Ads to optimize lead generation among airport executives
Website Design Improvements
Updated technical HTML code(i.e., Title, Meta, H1 tags) for enhanced SEO in the homepage, movement, and careers webpages.
Standardize and diversity keywords across all content and webpages to improve SEO ranking and authority.
Provided various link-building recommendations, including outreach efforts to build and enhance off-page SEO.
Created dedicated website landing page with clear CTA designed for different interested parties to inquire about the Beltways products.
Launch (Guerilla) Marketing Campaign
Created Guerilla Marketing Campaign "Blue Tape @ Bengals Stadium"
Campaign Details:
To promote the launch of Beltways in CVG airport, display low efforts of implementation, and ultimately create buzz around “What is Beltways?”, Beltways will implement a blue-tape network across high-traffic areas.
Within the Blue tape, there will be a QR code which leads to the webpage showcasing the launch of Beltways in CVG airport.
Additional Socials
Social Media Strategy
Developed tailored content strategy to showcase the accelerated walkways 3 month prior to the pilot.
Created various organic social media posts for during and after the pilot launch on LinkedIn, Facebook, and Twitter.
Performed A/B tests on social media targeted LinkedIn Ads to optimize lead generation among airport executives
Website Design Improvements
Updated technical HTML code(i.e., Title, Meta, H1 tags) for enhanced SEO in the homepage, movement, and careers webpages.
Standardize and diversity keywords across all content and webpages to improve SEO ranking and authority.
Provided various link-building recommendations, including outreach efforts to build and enhance off-page SEO.
Created dedicated website landing page with clear CTA designed for different interested parties to inquire about the Beltways products.
Launch (Guerilla) Marketing Campaign
Created Guerilla Marketing Campaign "Blue Tape @ Bengals Stadium"
Campaign Details:
To promote the launch of Beltways in CVG airport, display low efforts of implementation, and ultimately create buzz around “What is Beltways?”, Beltways will implement a blue-tape network across high-traffic areas.
Within the Blue tape, there will be a QR code which leads to the webpage showcasing the launch of Beltways in CVG airport.
Additional Socials
Social Media Strategy
Developed tailored content strategy to showcase the accelerated walkways 3 month prior to the pilot.
Created various organic social media posts for during and after the pilot launch on LinkedIn, Facebook, and Twitter.
Performed A/B tests on social media targeted LinkedIn Ads to optimize lead generation among airport executives
Website Design Improvements
Updated technical HTML code(i.e., Title, Meta, H1 tags) for enhanced SEO in the homepage, movement, and careers webpages.
Standardize and diversity keywords across all content and webpages to improve SEO ranking and authority.
Provided various link-building recommendations, including outreach efforts to build and enhance off-page SEO.
Created dedicated website landing page with clear CTA designed for different interested parties to inquire about the Beltways products.
Launch (Guerilla) Marketing Campaign
Created Guerilla Marketing Campaign "Blue Tape @ Bengals Stadium"
Campaign Details:
To promote the launch of Beltways in CVG airport, display low efforts of implementation, and ultimately create buzz around “What is Beltways?”, Beltways will implement a blue-tape network across high-traffic areas.
Within the Blue tape, there will be a QR code which leads to the webpage showcasing the launch of Beltways in CVG airport.
Additional Socials
Key Highlights
As part of a client project with a team of five University of Southern California, our work directly:
Co-designed a multi-channel campaign targeting airport executives and public riders to support early adoption and partnership outreach.
Delivered a full website audit and SEO improvement plan to enhance discoverability and strengthen Beltways’ digital presence.
Produced promotional content showcased in mock partnerships with CityBeat and the LA28 Olympics, demonstrating future storytelling potential and brand alignment.
Created branded assets and mockups for LinkedIn, email, and press materials to support lead generation, investor interest, and public awareness goals.
Key Highlights
As part of a client project with a team of five University of Southern California, our work directly:
Co-designed a multi-channel campaign targeting airport executives and public riders to support early adoption and partnership outreach.
Delivered a full website audit and SEO improvement plan to enhance discoverability and strengthen Beltways’ digital presence.
Produced promotional content showcased in mock partnerships with CityBeat and the LA28 Olympics, demonstrating future storytelling potential and brand alignment.
Created branded assets and mockups for LinkedIn, email, and press materials to support lead generation, investor interest, and public awareness goals.
Key Highlights
As part of a client project with a team of five University of Southern California, our work directly:
Co-designed a multi-channel campaign targeting airport executives and public riders to support early adoption and partnership outreach.
Delivered a full website audit and SEO improvement plan to enhance discoverability and strengthen Beltways’ digital presence.
Produced promotional content showcased in mock partnerships with CityBeat and the LA28 Olympics, demonstrating future storytelling potential and brand alignment.
Created branded assets and mockups for LinkedIn, email, and press materials to support lead generation, investor interest, and public awareness goals.
Daylight Audio
Paris Olympics 2024
Daylight Audio
Paris Olympics 2024
Daylight Audio
Paris Olympics 2024